THIS IS AN OPTIONAL, SEPARATELY TICKETED, TRAINING FOCUS
9 a.m. – 5 p.m.
BANK MARKETING FUNDAMENTALS
If you’re a recent hire in the marketing department at a community bank or credit union (or even if you’re a seasoned pro looking for a refresher), this special day-long seminar is for you. Join the nation’s leading bank marketing instructor as we lay the foundation for being a better bank marketer. In this session, you’ll cover:
- The Marketing Process
- Market Research
- Product Development
- Advertising and Promotion
- Public Relations
- The Marketing Plan
- Brand Management
- Segmentation and Customer Profitability
- Sales and Customer Service
Bank Marketing Fundamentals is taught by Phil Hudson, president and CEO of Aspen Consulting, a Salt Lake City, Utah-based consulting firm providing marketing and sales assistance to community and regional banks in the United States. Immediately prior to his current position he served 16 years as Executive Vice President and Director of Retail Banking and Marketing for First Security Corporation. First Security was a $25 billion financial services company, operating 315 branches in Nevada, New Mexico, Oregon, Idaho, Wyoming, California and Utah prior to merging with Wells Fargo Bank in the fall of 2000.
Mr. Hudson has held a variety of executive positions, such as Senior Vice President, Lincoln First Bank, Syracuse, New York; President and CEO, First Virginia Bank of Tidewater, Norfolk, Virginia; and Executive Vice President, Horizon Bancorp, Morristown, New Jersey. The author of numerous articles on banking, he is a frequent speaker at national and international conferences. Mr. Hudson authored a book entitled Sales Management for Retail Bankers published by Sheshunoff, and is also the co-author of a series of eight sales and service instructional booklets published expressly for community bank chief executive officers by the American Bankers Association. An acknowledged expert on banking technology and marketing issues, he has represented the industry at hearings conducted by both the U.S. Senate and the House of Representatives.
Mr. Hudson is the past Chairman of Star System, Inc., the largest regional ATM and point of sale network in the United States. He is a faculty member of the ABA Stonier Graduate School of Banking. Mr. Hudson is the Co-Chairman of the Board of Peoples Inc. a multi-bank holding company, Chairman of the Board of Peoples Bank of Kansas (based in Lawrence, Kansas), and Chairman of the Board of Directors of Interbank 1, an Information Technology Company based in Colorado Springs, Colorado.
PARTICIPANTS MAY REGISTER FOR THE MARKETING FUNDAMENTALS CLASS AS A STAND-ALONE OPTION, OR BUNDLED WITH REGISTRATION TO THE FINANCIAL MARKETING EXCHANGE CONFERENCE OVERALL.